Personally identifiable information
Personally identifiable information is any data that could potentially identify a specific individual. DLF Brands Ltd may collect personally identifiable information in a variety of instances, including—but not limited to—when Users make purchases on the purehomeandliving.com website, subscribe to our newsletter, participate in promotions related to our Site or in connection with other activities, services, features or resources we may make available on our Site.
When requesting your information, we may indicate which fields are required and which fields are optional. Users may be asked for their name, email address, mailing address, phone number, credit/debit card information and any other appropriate information. Users may also be asked for information regarding personal preferences and demographics to help us better meet their needs.
We will collect personally identifiable information from Users only if they voluntarily submit such information to us. Users may, however, visit our Site without furnishing any personally identifiable information, but this will prevent them from making online purchases or engaging in certain Site related activities.
Non-personally identifiable information
We may also collect non-personally identifiable information about Users whenever they visit the purehomeandliving.com website. Non-personally identifiable information may include a User’s browser name, type of computer, operating system, the Internet Protocol (IP) address of the computer or Internet service provider, location and other similar information.
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How we use collected information
DLF Brands Ltd collects and uses Users’ personal information for the following purposes:
To more effectively respond to customer service requests and support needs
To personalise User experience
To improve the functionality of our Site
To resolve disputes and troubleshoot concerns
To understand how Users use the services and resources provided on our Site
To improve our offerings
To administer content, a promotion, a survey or other Site feature
To send Users information they agree to receive about topics of interest to them
To send necessary email and/or subscribed newsletters and/or SMS alerts
To detect and protect us against error, fraud and other criminal activity
We may use the information that Users provide when making purchases to process transactions and for shipping purposes. We do not share this information with third parties.
The email address Users provide for product search/enquiry will only be used to respond to their inquiries, requests or questions. If a User decides to opt in to our mailing list, they will receive email/newsletters that may include company news, updates, related product or service information, etc. A User may opt out of this service at any time by following the unsubscribe instructions included in each email/newsletter.
How we protect your information
DLF Brands Ltd takes the security of your personally identifiable information very seriously. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your information, username, password, product enquiry and data stored on our Site.
We use encryption technology, digital certificates, secure commerce servers and authentication to ensure that Users’ personally identifiable information is secure online. Sensitive and private data exchange between the Site and Users takes place over a Secure Sockets Layer (SSL) communication channel that is encrypted and protected with digital signatures.
We use standard and authorised payment services, and our fraud prevention policies are aligned to these companies. All disputes would be handled by New Delhi courts.
Sharing your personal information
Users may find content on our Site that links to the sites and services of our partners, suppliers, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to or from our Site, is subject to that website's own terms and policies. DLF Brands Ltd is not responsible for the privacy practices or the content of those linked third-party websites.
Your acceptance of these terms
In accordance with the Information Technology Act, 2000, the name and contact details of the Grievance Officer, who can be contacted with respect to any complaints or concerns, are provided below:
DLF Brands Ltd.,
607-608, 6th Floor,
South Court, District Center,
New Delhi – 110017
Time: Mon-Fri (10.00 am to 6.00 pm)