BRAND HISTORY AND VISION
A part of DLF Brands, which was established in 2006, Pure Home + Living (PHL) is India’s leading home décor & lifestyle brand that came into being in 2011. Designed to ‘Make Homes Beautiful’, Pure Home + Living inspires you to curate a space that mirrors your personality with its exclusive assortment of classic and contemporary home accessories.
‘HOMES MADE BEAUTIFUL’
In the heart of every home lies a treasure trove of emotions, memories,
and dreams. At Pure Home + Living (PHL), we believe your home reflects
the essence of who you are—a sanctuary where you find solace, joy, and
a canvas to express your true self.
"Home is where the heart is," they say, and we couldn't agree more. Our journey with you begins by understanding the heart of your home—the uniqueness of you. We inspire you to curate a space that mirrors your personality, a sanctuary that encapsulates your dreams, passions, and aspirations. With PHL, your home becomes an extension of you, radiating warmth and making every day extraordinary
OUR VISION AND MISSION
Our position in the world of interiors, as Pure Home + Living, is that of a friend who gives the best, most budget friendly advice when setting up a home. We are accessible and lend the idea that any space can be made special with elevated home decor and dinnerware at affordable prices.
at prices that are appreciated by every customer. Our selection of colours can make every home special, for every season, occasion or mood.
On our way to be synonymous to industry leaders, we share content-rich product information, including a broad selection of images, lifestyle photography, how-to videos, and detailed specifications, along with expert styling services via in-store teams
We have stores 30+ stores across india in premium locations and luxury malls along with prominent high streets in tier-1 metros. Our experiential stores are a treat for the eyes, divided on the basis of our colour selection. The store format is designed to provide a seamless shopping experience when choosing colours, patterns and designs for your home.FIND A STORE