Beautiful Homes at Beautiful New Prices!
Celebrate more, spend less with the new GST rate cut
Dear Customers and Stakeholders,
This is to inform you of the recent GST Reforms 2.0, effective 22nd September 2025, where the GST rates on
certain products
have been lowered from 12% to 5% respectively.
At Pure Home + Living (PHL), we believe celebrations are even brighter when there's good news to share.
That's why we're committed to passing on the benefit of this tax reduction to you through corresponding price reductions.
To achieve this, please note the following key updates:
- With the new GST reforms, our product prices will be updated. A revised, lower Maximum Retail Price (MRP) will be applied to impacted articles (where the GST rate has changed from 12% to 5%), effective from 22nd September 2025, onwards. (New Price List attached).
- During this transition period, you may temporarily see PHL products with both old and new MRPs in the market.
- We are making all the efforts, as per guidelines provided, to make consumers aware of about (i) the change in prices owing to change in GST rates, (ii) its benefit being passed on to them with its revision in prevailing MRP and (iii) about the availability of the new price list, for customers verification, evidencing new MRP.
- Please ensure, you always refer to the new, lower MRP when purchasing goods on or after 22nd September to guarantee you receive the correct pricing.
We are awaiting further government guidelines on the relabelling of existing inventory and will promptly communicate any updates to this plan.
