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About Us


Pure Home + Living is India’s leading home décor & lifestyle brand, established in 2011. We offer an exclusive assortment of classic and contemporary home accessories. Each of our products is carefully selected by a team of experienced designers and exceptionally crafted by the best artisans from around the world. We interpret the latest home décor trends through the lens of our seven distinct categories, which serve different seasons. Guided by a passion for timeless design and fine craftsmanship, we aim to ignite and inspire every home.

Pure Home + Living is a part of DLF Brands, which was established in 2006. We have stores across India in premium locations and luxury malls along with prominent high streets across tier-1 metros. Our experiential stores are designed to provide a seamless shopping experience for our customers.


A 360° approach to content-led marketing, including social influencers, and customer-generated content. We wish to educate the customers about the best ways to setup their space with us.


Content-rich product information, including a broad selection of images, lifestyle photography, how-to videos, and detailed specifications.


Expert styling services via in-store teams as well as in-house design teams.