Privacy Policy | Pure Home & Living | Online Interior Decoration Products

PRIVACY POLICY

We value your trust and respect your privacy. Therefore, we have developed a Privacy Policy that governs the manner in which DLF Brands Ltd collects, uses, maintains and discloses information collected from users (each, a "User") of the purehomeandliving.com catalog website ("Site"). This Privacy Policy applies to the Site and all products and services offered therein. Please take a moment to familiarise yourself with our privacy practices. By visiting the purehomeandliving.com website the User expressly gives us consent to use and disclose his personal information in accordance with this Privacy Policy. If you do not agree to the terms of this policy, please do not use or access the purehomeandliving.com website.

Personally identifiable information

Personally identifiable information is any data that could potentially identify a specific individual. DLF Brands Ltd may collect personally identifiable information in a variety of instances, including—but not limited to—when Users make purchases on the purehomeandliving.com website, subscribe to our newsletter, participate in promotions related to our Site or in connection with other activities, services, features or resources we may make available on our Site.

When requesting your information, we may indicate which fields are required and which fields are optional. Users may be asked for their name, email address, mailing address, phone number, credit/debit card information and any other appropriate information. Users may also be asked for information regarding personal preferences and demographics to help us better meet their needs.

We will collect personally identifiable information from Users only if they voluntarily submit such information to us. Users may, however, visit our Site without furnishing any personally identifiable information, but this will prevent them from making online purchases or engaging in certain Site related activities.

Non-personally identifiable information

We may also collect non-personally identifiable information about Users whenever they visit the purehomeandliving.com website. Non-personally identifiable information may include a User’s browser name, type of computer, operating system, the Internet Protocol (IP) address of the computer or Internet service provider, location and other similar information.

Web browser cookies

TThe purehomeandliving.com website may use cookies to enhance User experience. We may transfer cookies onto Users’ hard drives through their web browser for record-keeping and sometimes to track other information about them. Users may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. Refusing cookies may result in some parts of the Site not functioning properly.

How we use collected information

DLF Brands Ltd collects and uses Users’ personal information for the following purposes:
  • To more effectively respond to customer service requests and support needs
  • To personalise User experience
  • To resolve disputes and troubleshoot concerns
  • To understand how Users use the services and resources provided on our Site
  • To improve the functionality of our Site
  • To improve our offerings
  • To administer content, a promotion, a survey or other Site feature
  • To send Users information they agree to receive about topics of interest to them
  • To send necessary email and/or subscribed newsletters and/or SMS alerts
  • To detect and protect us against error, fraud and other criminal activity
  • To enforce our Terms of Use, etc.

We may use the information that Users provide when making purchases to process transactions and for shipping purposes. We do not share this information with third parties.

The email address Users provide for product search/enquiry will only be used to respond to their inquiries, requests or questions. If a User decides to opt in to our mailing list, they will receive email/newsletters that may include company news, updates, related product or service information, etc. A User may opt out of this service at any time by following the unsubscribe instructions included in each email/newsletter.

How we protect your information

DLF Brands Ltd takes the security of your personally identifiable information very seriously. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your information, username, password, product enquiry and data stored on our Site.

We use encryption technology, digital certificates, secure commerce servers and authentication to ensure that Users’ personally identifiable information is secure online. Sensitive and private data exchange between the Site and Users takes place over a Secure Sockets Layer (SSL) communication channel that is encrypted and protected with digital signatures.

Fraud prevention

We use standard and authorised payment services, and our fraud prevention policies are aligned to these companies. All disputes would be handled by New Delhi courts.

Sharing your personal information

We do not sell, trade, or rent Users’ personally identifiable information to others nor do we use your email address/mobile number for unsolicited email and/or SMS. Any email and/or SMS sent by DLF Brands Ltd will only be in connection with the provision of agreed products and services and this Privacy Policy. We may share generic aggregated demographic information not linked to any personally identifiable information regarding visitors and users with our business partners and trusted affiliates for the purposes outlined above. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out subscribed newsletters or surveys. Periodically, we may reveal general statistical information about purehomeandliving.com and its users such as the number of visitors, number and type of goods and services purchased, etc. We may share your information with these third parties for those limited purposes. However, DLF Brands Ltd will disclose information to the government, law enforcement officials/investigation agencies or other third parties when legally obligated to do so.

Third-party websites

Users may find content on our Site that links to the sites and services of our partners, suppliers, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to or from our Site, is subject to that website's own terms and policies. DLF Brands Ltd is not responsible for the privacy practices or the content of those linked third-party websites.

Changes to this Privacy Policy

DLF Brands Ltd may update this Privacy Policy at any time at its sole discretion. We encourage Users to frequently check this page for any changes to how we to protect the personally identifiable information collected. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of any modifications.

Your acceptance of these terms

By using this Site and/or by providing your information, you signify your acceptance of this Privacy Policy and your consent to the collection and use of the information you disclose on this Site in accordance with this Privacy Policy, including but not limited to your consent to sharing your information as per this Privacy Policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Grievance Officer

In accordance with the Information Technology Act, 2000, the name and contact details of the Grievance Officer, who can be contacted with respect to any complaints or concerns, are provided below:

Purehomeandliving.com,
DLF Brands Ltd.,
607-608, 6th Floor,
South Court, District Center,
New Delhi – 110017
Ph: +91-11-40058100
Time: Mon-Fri (10.00 am to 6.00 pm)
Email: [email protected]

Contact us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please email [email protected] or call our customer service number +91-11-40058100.