India's Best Online Home Decor Catalogue | Pure Home & Living


The website is an online catalogue of Pure Home + Living, India’s premier home decor chain of stores, and is owned and operated by DLF Brands Ltd. Established in 2006, we have grown to become one of India’s leading retailers with close to 200 stores across the country. Today, DLF Brands Ltd and its subsidiaries bring to discerning Indian consumers a host of iconic international brands such as Mothercare, Claire’s, KIKO Milano, and Sunglass Hut.

At DLF Brands, we know what the customer wants: value for money. That’s why we designed as a contemporary catalogue to help consumers transform their homes into a luxurious abode. We formed strong partnerships with the region’s best manufacturers and established our own top-notch production facilities so that we can provide signature products, the latest trends and uncompromising quality—all at affordable prices.

We are also committed to enhancing our customers’ purchasing experience, whether you buy our products at a mall or through the catalogue. So, we are combining digital and in-store shopping to create a seamless retail experience. And we believe the success of this strategy hinges on consistency.

The task of ensuring consistency on —as it does across our multiple Pure Home + Living stores across the country—rests on our people. Having highly-trained professionals with deep retail experience at every stage of the supply chain, backed by the latest retail technology, helps us cut out middlemen, creates unmatched customer service and above all keeps us true to our original mission of offering quality products at competitive prices.


  • Timmy Sarna, Managing Director and CEO, DLF Brands Ltd, brings two decades of product and merchandising experience, first as a preferred supplier of home accessories and home textiles to popular international brands, and later at the helm of DLF Brands. Mr Sarna has an uncanny knack for anticipating trends, with an unrivalled ability to put together outstanding collections and has built unmatched relationships with the best production units across Asia.

    He takes great pride in ensuring we offer exclusive products, many of them handmade by master craftsmen from time-honoured designs and from the finest materials. It is to his high standards of quality, cost-consciousness and customer focus that we collectively aspire.

  • Zafar Baig, COO-Retail & Special projects, DLF Brands Ltd, combines broad operational experience and deep furniture manufacturing expertise. His ability to drive innovation in key areas along the supply chain, build high-performance teams and meet even the most demanding project deadlines positions him perfectly to spearhead our ambitious growth plans—both in-store and online. Mr Baig also knows what it takes to deliver exceptional customer value.

    Amit Seth, AVP – Pure Home+Living, DLF Brands Ltd, combines years of retail experience with sourcing and merchandising expertise. His eye for uniqueness and innovation has taken the brand to new heights. Being an efficient curator of unique products and designs, he has managed to incorporate the idea of classy décor into urban Indian interiors. His compassion for excellence in sales and operations of the brand, along with his keen eye for customer satisfaction has given us an edge over the others.